What does Roark mean?Updated a day ago
The chase for Roark began out of a desire to tell stories born of adventure and discovery in the form of a man. He’s the shadowy adventurer who disappears into Mexico for six months camping, only to surface in Paris drinking Bordeaux with a diplomat.
Each season, we find Roark in a different part of the world, telling stories of exploration within our product, on social platforms, and in our bi-annual "Artifacts" magazine.
Inspired by the culture and climate of Roark’s destination, we produce two collections per year of clothing, luggage and trinkets - the artifacts of adventure.
The product and stories we create empower people to discover self through authentic, youthful, modern, and purposeful adventure on the road less traveled